Snapchat Plus is a new paid version of Snapchat. It has several features that are quite different from the regular Snapchat. It was launched in June 2022. Since its release, the look of Snapchat has changed a lot. The monthly cost is $3.99, and the yearly cost is $29.99. You can change or cancel it anytime you want. The subscription will remain active for the full period you’ve paid for, and after that, it will automatically end. You can still do everything like before, but you’ll also get some extra features. Right now, it’s quite popular.
How Snapchat Plus works
When you sign up for Snapchat Plus, you’ll see a Plus badge next to your name shortly after. When you tap on it, special settings will open for you. There, you’ll be able to see new features and add many of them as you like. You’ll always get early access to the tools Snapchat is testing, because Plus users are paying for the premium version. That’s why they get more features and benefits.
Key Features of Snapchat Plus
Custom App Look
You can choose from a variety of new app icons and themes. You can also customize the badge color and button styles to match your preferences.
Chat Wallpapers & Colors
Set unique wallpapers for your chats and change the chat bubble colors to make your conversations more personal and fun.
Custom Notification Sounds
Assign special notification sounds for each chat, so you’ll know exactly who messaged you—without even opening Snapchat.
Bitmoji Backgrounds
Give your Bitmoji exciting and stylish backgrounds. You can even use AI to create custom backdrops for your avatar or Snap Map.
Solar System View
See your best friends arranged like planets around you. The closest friend appears as Mercury, then Venus, and so on—based on how close your connection is.
Pin Best Friend
Choose one best friend to always stay pinned at the top of your chat list, so they’re never hard to find.
Story Rewatch Info
See who rewatched your story and how many times they’ve viewed it—get deeper insights into your story engagement.
Streak Restore
Get 5 free streak restores every month. It’s helpful if you ever forget to send a snap and risk breaking a streak.
Home Tab Choice
Set your preferred opening screen when you launch Snapchat—camera, chat, or spotlight—it’s totally up to you.
Post View Emoji & Tiny Snaps
Add a small emoji that appears after someone views your snap. You can also send tiny selfie icons in chat to make it more fun.
Story Boost
Promote your story to get more views within 24 hours and boost its visibility.
AI features in Snapchat Plus
These include special AI-powered filters that can completely transform your face or the background of your snap. With just one tap, you can turn yourself into a cartoon character, a fantasy figure, or anything imaginative.
You also get AI-generated captions that automatically add text to your snaps based on what’s happening in the photo or video. It helps add context and makes your snaps more engaging.
One of the standout features is the My AI chatbot, built right into Snapchat. You can chat with it directly—ask questions, get suggestions, or just have a fun conversation. It’s like having a smart assistant inside your app.
Altogether, these AI tools bring a creative twist to both your snaps and chats, offering features that aren’t available in the regular version of Snapchat. They help you express yourself in new ways and connect with friends in a more exciting, personalized manner.
New Lens Plus tier
Snapchat has recently introduced Lens Plus, priced at $8.99 per month.
With this subscription, you get everything included in Snapchat Plus, along with access to a larger collection of AR lenses.
You’ll be able to use AI-powered video lenses that transform your appearance with animated or realistic 3D effects. Plus, you get access to fun and interactive Bitmoji games.
This Lens Plus tier is expected to grow over time, especially as Snapchat continues developing its AR glasses, planned for release in 2026. So in the future, even more advanced AR features are likely to be added to this plan.
Who uses Snapchat Plus?
By mid-2025, over 15 million people were using Plus. This is a huge number, showing that many users are enjoying the various features of Plus on a daily basis. Earlier, at the beginning of 2024, Snapchat had around 7 million subscribers, which proves that its user base has been growing rapidly. People who send snaps regularly really like the platform because they want to maintain their streaks — that is, keep a continuous sequence of snaps exchanged with friends. They also want to showcase their style, creativity, and personality, which Snapchat makes very easy. Influencers especially love the early tools and the Story Boost feature, as these help them reach a larger audience with their content. These features are quite popular among influencers because they help increase branding and reach. However, there are some casual users who say they don’t use most of Snapchat’s features and are satisfied with just the basic ones. They find many features complex or unnecessary, so they mostly just send and receive snaps.
Pros and cons
Pros
- Unique look and vibe
- Fun Bitmoji backgrounds
- AI filters for laughs
- Keep your streaks with restore
- Pin your best friend
- See who replays your story
Cons
- You still see ads in chat and stories
- Some features break or vanish sometimes
- Not all pay tools feel worth it
- Tools may reach you slower, based on where you live
Check your own phone to see if these tools work for you.
Common problems
Some features may go missing. They include filters, score updates, chat backgrounds, or Solar System view. You can reinstall the app, log out then log back in, or wait a few days. If that does not help, contact Snapchat support.
You may still see ads after paying. That frustrates people who expect no ads.
Your experience may vary. Snapchat rolls out tools slowly and sometimes they only reach Plus users first.
Is Snapchat Plus worth it?
Ask yourself these:
- Do you send snaps daily?
- Do you care about keeping streaks?
- Do you like changing how your app looks?
- Do you enjoy AI filters and tools?
If yes, Plus fits you. Lens Plus suits you if you love AR and games. If you only use Snapchat sometimes, free version is fine. You still get ads with Plus now.
How to get Snapchat Plus
- Open Snapchat
- Tap your profile
- Tap the Snapchat Plus card
- Choose a plan and pay
- Use the new settings and tools
You can cancel at any time. You keep Plus until your period ends.
FAQs
How much does Snapchat Plus cost?
It costs $3.99 per month or $29.99 per year. Lens Plus costs $8.99 per month.
Can I cancel anytime?
Yes. You keep tools until your billing cycle ends.
Will I lose streaks if I cancel?
No. Your streaks stay. You lose only the free restore chances.
Does it remove ads?
No. You still see ads in chat and stories.
What if a feature breaks?
Reinstall the app. Log out and back in. Wait a few days. Then contact Snapchat support.
Who sees my Plus badge?
They see it when they view your profile unless you hide it.
Is Snapchat Plus available everywhere?
Yes. But some features may not work in certain regions.
Final word
Snapchat Plus offers you lots of fun filters, options to change your look, and useful tools to protect your streaks. The subscription costs less than five dollars a month, making it quite affordable for many users. Additionally, Lens Plus provides even more Augmented Reality (AR) fun, which makes the Snapchat experience even more interesting. If you are someone who cares a lot about filters and various features, Snapchat Plus is definitely worth trying because it can really enhance your creativity. However, if you only use Snapchat occasionally and not very often, the free version should cover your basic needs quite well. If you want, I can provide a detailed feature comparison or give you some extra information to help you better understand which option might be best for you.